Sourcing its incentive from its Cairo roots, PARADIGM's vision is to foster design in the SWANA region, assisting design to furtherly expand its responsibility towards the region, and just as much - for the SWANA region to take ownership over its design culture. Aspiring to be a transdisciplinary design practice, Studio PARADIGM is convinced Design is a major field that intercepts different disciplines. For that reason, Studio PARADIGM fuses the disciplines to forge a collaborative model of art direction, architecture design, branding design, and industrial design: we embrace blurring any rigid borders, leaving a place for a more fluid integration of perspectives.
