Building brands with purpose, resilience and structure for growth. At Random Colour Animal, we build and grow adaptive brands for companies who want to codify their DNA and create strong lasting relationships with people (internal and external) across all touchpoints. Over and above world-class creativity and design skill, we take a practical approach to client engagement, working in partnership to maximise return on investment - and only in areas we feel we can bring significant value. We are different to a ‘traditional’ design agency. We do things in the right order (not design-first, but top-down, 'objectives-first' thinking) – as well as maximising return on your budget and meeting clear strategic and commercial goals. > We help clients to validate a brand hypothesis with in-depth Discovery and Analysis that proves viability - testing before investing. > We ideate and create brand foundations (vision, values, visual identity, architecture, tone of voice) and define the contextual meaning and positioning. > We map the brand experience - identifying, creating and optimising touchpoints and channels to reach target audiences online and offline. > We grow engagement with content and assets that tell the brand story; motivating people to think, feel or act via campaigns or persistent storytelling.
