Overview

STRATEGIZE Our Hybrid Strategic Approach not only combines traditional approaches, but further elaborates on these approaches to meet the rapidly evolving challenges facing your business. Quantitative analytics Our in-house team of data scientists are using state of the art data gathering techniques and machine learning algorithms to analyze the market and make customer predictions. Environmental Scanning PORUS environmental scanning entails in-depth analysis for various macro-environmental aspects that would be impacting your business which would include political, economical, demographic and legislative factors. Industry Dynamics Analysis PORUS Industry Dynamics Analysis includes a full scanning of various factors evolving in your organization industry that would directly affect the competitiveness of your organization and means of predicting these factors in order to maintain your organizations competitive advantage. Organization Strategic Approach PORUS utilizes various strategic models that would create your organizations Vision, Mission and Strategic Imperatives and would lead to the creation of the marketing strategy including the development of the appropriate marketing mix, based on your organizations inherited capabilities as well as the various environmental and industry dynamics factors. Organization Marketing Strategy PORUS develops your organizations marketing plan, including various aspects of marketing promotion, advertising, public relations as well as sales activities. PORUS conducts various digital marketing activities that effectively reflect the organisations strategy as well as it’s marketing Programs. Ensuring the creation and sustainability of Brand Image as well as achieving Competitive advantage.