An Electronic Music Record Label & Live Experience brand pushing and showcasing emerging sounds & artists to help people discover fresh music. As a movement born out of the music community, we aim to create a global platform emphasising on next-gen art through our music, visual art direction and apparel. We have 3 simultaneous verticals running under the brand: - Record Label: • As an independent record label, we source and release music by upcoming and innovative artists pushing boundaries in the industry • Crossed 30 Million+ streams to date - Live Experiences (titled "MHC Throwdown): • Under our live experience vertical, MHC Throwdown, we've hosted established as well as rising names in the electronic music market with our shows across Amsterdam and India. • Hosted artists like TroyBoi, ATLiens, What So Not, UZ, K?D, Nitti Gritti, Tisoki, Holly, PLS&TY etc. - Apparel (titled "MHC Wear): • We launched our new Apparel vertical in 2021, showcasing high-quality clothing and accessories for electronic music enthusiasts • http://instagram.com/mhcwear
