Motive designed and executed the grass roots marketing campaign for Mel Gibson’s The Passion of the Christ. The campaign was called “a textbook study in both high-profile and below-the-radar marketing” by Ad Age, which named Motive a Top 50 Marketer of the year. The Passion earned over $600 million in worldwide box office. Motive has subsequently managed major grass roots marketing campaigns for movies like Bob Zemeckis’ The Polar Express, Disney’s The Chronicles of Narnia, Stallone’s Rocky Balboa, Lionsgate’s The Shack, Clint Eastwood’s 1517 to Paris, Warner Bros’ Just Mercy starring Jamie Foxx, Michael B Jordan and Brie Larson, and many others. Movies we’ve marketed have generated over $2.5 billion in international box office.
