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Marketing Alpha Partners

Financial Services

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Marketing Alpha Partners

Overview

We specialise in developing impactful content covering a variety of marketing disciplines, from thought leadership through to product and campaign positioning. We work in partnership with clients across financial services and other industry sectors. - The founders have over 42 years’ combined experience with global financial services firms. - We help translate business strategy into marketing plans across target markets and customer segments. - We create a framework for the planning, development and distribution of thought leadership content. - We develop product and campaign communications with precision and impact. - Strategic communication expertise that includes corporate and change communications. - Qualitative and quantitative research with content support to showcase results. - Broadcast quality video content capabilities backed by 16 years of production experience. - Broad-based asset class expertise - equity, fixed income and alternatives (including private equity/debt). A problem shared is a problem solved We can either partner directly with clients on defined projects, or as an extension to an in-house team through retained work over a set number of days each month. We understand the importance of driving value across every piece of marketing spend. We approach each project with a fresh perspective, working in close partnership with clients and their in-house teams to deliver creative strategy or content solutions that produce value for their business.