Founded in 2014, LEO Digital Network (LDN) is affiliated to China A-share listed company LEO Group (SZSE: 002131), with the vision to become the world’s leading digital network by utilizing digital as the driving force to reshape communications. LDN provides clients with holistic “Consumer-centric, Data-enabled, Content-targeted” digital-driven business transformation solutions by combining digital strategy & data, digital creative, digital media, internet traffic, smart TV, social & entertainment content, and e-commerce capabilities to achieve a ‘1+1>2 effect. LDN is headquartered in Shanghai, with offices in Beijing, Shenzhen, Guangzhou and Nanjing. It now has brought together over 1400 professionals from various backgrounds organized across four business units: Amber Group, arkr GROUP, LDN Media Group and LDN Diversified Group. LDN also innovatively launched the 「LDN CAPITAL」, a way to positively participate and contribute to the evolvement of China’s internet ecosystem, disrupt the traditional agency business model, and reshape the boundaries of communications. To date, the capital has already made investments in three key sectors: “Interactive Entertainment”, “internet Services and Smart City Services” and “Mobile-internet Technologies and Gateways”, trying to cooperate with content-makers, media-operators, platform-owners, and tech-innovators to reach every aspect of consumers’ digital life. LEO Digital Network won “Effie Great China Most Effective Agency Networks”, Fast Company’s 50 “Most innovative Companies in China”, SHIAF’s “Integrated Agency of the Year” and Campaign Asia DMA’s “Digital Media Innovator of the Year”. The cases LDN did for clients won grand prix and dozens of case awards from Cannes Lions, London International Awards, D&AD, ADFEST, AD Stars, Effie, China 4A, ROI, Tiger Roar Awards, Golden Mouse, Top Mobile Awards, ECI Awards, etc., making LDN be the most international-awarded local digital marketing group in 2018.
