So often, we hear from executive leadership teams that they could be incredible if they could just figure out what was "wrong" with sales & marketing. When we talk to marketing and sales leaders, they just wish management understood more about sales! Sales Leaders spend 50% of their time explaining "the funnel" to management, 50% of their time unnecessarily on the biggest deal being run by their top performer for optics and 50% of their time either "PIP-ing" low performers or hiring new sales people. Executive management does not have a sales background. Sales people and pre-sales people just want to hit targets, but they need teaching and coaching. There has to be a way to improve the team's effectiveness, and we help improve that execution with tested and proven strategies. Most marketing dollars are wasted; we often find that organizations are either under-spending on creative low-competition programs or over-spending on underperforming programs. There are too many objectives for the same dollar spend - branding, 2 different definitions of the word "LEAD" between sales and marketing, religious wars on tools/process and who is an expert. We bring a straightforward approach to lead generation; we do not just want to "redo" your website to make it look better and leave. Organizations will make bold promises and few will back them up when it comes to delivering. Our approach always contains research into your ideal customers/buyers, creating lead magnets and artifacts to convert prospects into leads, call list construction, paid and organic search strategy, hands on inside sales team to build and execute cold calling, and helping your organization identify the appropriate lead qualification criteria. If your organization has a marketing team and inside sales team, we can simply provide the architecture of a campaign. If you need a turn key solution, we bring partners with us that range from creative talents, video, writers to inside sales reps who can call
