Overview

Launched in 1985, Elena Mirò chose from the outset to represent its values and philosophy through disruptive communication campaigns and original ideas, whilst always looking to highlight the femininity in every woman. Today Elena Mirò is a brand with a solid reputation built up over more than 30 years of history through its collections, stores, image and various communication projects. The brand’s collections are created by a dedicated team of 15 stylists, 42 pattern-makers and 11 seamstresses in the Elena Mirò Atelier, with a wealth of know-how when it comes to style and fit. Present in 30 countries through 190 branded stores and 910 multi-brand outlets, Elena Mirò is mainly distributed in Italy, Spain, France, Germany and Russia. Elena Mirò is one of the 9 womenswear brands in the stable of the Italian Miroglio Group, which has been operating since 1947 throughout the entire women’s fashion and retail supply chain.