Overview

Coleman & Co (CRC) is a neuroscience-backed peak performance agency, research, and training organization that’s dedicated to helping professionals achieve unapologetic results by being their authentic, unapologetic selves. We primarily serve sports professionals, and we do this with our PPP approach, focusing on Physical Activity (nutrition, exercise, overall wellness), Personal Branding (positioning, attributes, and purpose), & Productivity (sales, recruiting, retention, culture/team building). Our sub-brands: Triggered 2 Triumph (T2T), is a coaching program that helps student-athletes transition to play the infinite game of life and make a living doing what's aligned with their purpose. BSNW Strength is an online training program and chain of strength gyms with a purpose to make powerlifting popular. Despite powerlifting being the primary sport, all strength sports will be covered. The brand is committed to spreading the message that “being strong is never wrong”. With each brand, Christopher Ray Coleman offers products, keynotes, workshops, strategy, and coaching to improve sports culture/leadership, career, professional, and business development.