Unlike a lot of accountants in practice, I've actually worked in industry, both as an FD and MD. So I understand the day-to-day pressures you have to deal with. I appreciate that running a business is about more than producing a neat set of books to please HMRC and Companies House. The priority of the business is to serve the needs of its owners. Accountants need to listen and understand your goals before we go near your numbers. What you want to achieve for yourself and your family has to come first. Then we can start to help you map out the journey to fulfil your potential. When you're buried deep in keeping the wheels turning it's difficult to rise above the day-to-day and stay on track.
