Marketing - Strategic marketing program development, including identifying objectives and strategies; defining and developing strategic brand positioning; developing detailed tactical blueprints and battle plans; developing partnership opportunities and developing reliable program budgets and resource requirements • Creative concept, development and production in print, radio, TV, collateral, dm and all other traditional media. • Public Relations: media relations, media tours, preparation of press materials and releases, development of/writing for feature placements and media advance work Sponsorships • Barcelona understands the needs of the potential partner (local, regional and national) and creates sponsorship packages that maximize partner exposure and incremental sales opportunities. Often we can increase value by bringing partners together, for example by connecting national brands, local retailers and media. • Our clients benefit from our contacts and experience by attracting more partners; increasing sponsorship revenue as well as offsetting costs in creative ways. Sponsorship Procurement services include: Sponsorship package development Proposals, contracts, billing & collection Sponsor support before, during and after event Integrated promotional campaigns (i.e. drive to retail) Revenue maximization through trade & in-kind donations Vendor management (Arts & Crafts, Food & Commercial Vendors) Media partners www.barcelona.la
