AURA aims to provide eye-catching, attributable, and democratized out-of-home (OOH) advertising on car-top digital billboards, using delivery app and taxi fleet partnerships for scale. AURA is building the infrastructure to display OOH content directly in front of target audiences based on half a dozen demographics and consumer behaviors. For agencies and legacy OOH companies (out-of-home) whose customers want targeted, attributable, and democratized ad campaigns, AURA layers GPS data with privacy compliant mobile device location and behavior data bridging the gap between physical and digital for more effective campaigns.
