It is a white-label, co-branded prepaid card program sponsored by a financial institution, member of Visa or Mastercard, issued on a PCI/DSS processing platform and administrated by an experienced program management team. The programs generate revenue from usage, interchange and other added-value services to cardholders. Affinity revenue-shares with businesses that are seeking a cobranding opportunity with either Mastercard or Visa for a cobranded card program.
