Overview

290 square meters may at first look like a shop but it’s actually a lot more than that. Founded in 2001, we wanted to create a space that attracted creative,talented and like-minded people.The basis was a place that would inspire him and where different events could be held like fashion shows, product launches, poetry readings or art shows. The location was on an ultra-modern housing development on KNSM Island in Amsterdam. Not a place you just happen to stumble across. A destination store, a place of discovery where you can find a unique selection that reflect our passion for shoes, clothes, bags, books, music, magazines and art. The first art show was the Amsterdam based street-art collective: The London Police and since then 35 more shows have taken place with artists ranging from Miss Van (France) to Kami & Sasu (Japan) to the photographic duo UZI Part B (UK). It is now situated underground in an old bank vault and still a place of discovery. The new shop still carries a lot of brands that have been available on the KNSM Island for years like Levi’s, Nike, S.N.S. to name a few but also brands like: A.P.C., Our Legacy, Rodebjer, Anderson’s, Minimarket, Freitag, Porter and Surface To Air. In the new shop there’s room for a photography studio, a big office for the online team and a dedicated space to launch products such as Dockers K1, Nike Sportswear and Sony’s PSP GO. The shop is where everything comes together. The people, the projects, the ideas and the inspiration.