Booking Packages
Single project with no long-term commitment
Rahel ávila Guzmán
Account Director at PersistIQ, a Wishpond company
Senior executive with extensive experience leading marketing and sales strategies for brand introduction, expansion, and market development at both national and international levels, delivering significant results. Leadership, recruitment, and development of high-performance teams, as well as coordination of multidisciplinary teams. Data analysis and market research development. Implementation, control, and monitoring of KPIs and SOPs. Strategic design and planning for market development (market share growth, product development, new products, customer acquisition, and customer loyalty). Implementation of continuous improvement processes, procedures, and manuals. Evaluation of P&L projects and standardization of business models. Execution of marketing strategies and new product launches. Experience leading global 360° marketing campaigns (ATL, BTL, and Digital). Negotiation with clients and suppliers (event agencies, trade shows and advertising, merchandising, media, communications, and Public Relations). Official spokesperson for media outlets, including radio, television, and print media. Direct reporting to VPs and Boards of Directors. Budget management and optimization, among other responsibilities. Among my key achievements, I highlight the introduction of an international brand into the national market, achieving a 280% increase in the B2B client portfolio. Creator of nationwide campaigns that attracted 45 million tourists. Design, implementation, and opening of markets in the Middle East and Asia-Pacific, generating $22M USD, and ultimately achieving an average annual revenue increase of 164%, contributing $77M USD, among others.
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